Events

Feb
8
Tue
Founder Fundamentals-Branding & Messaging @ Webinar
Feb 8 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 12-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals

Interested in building your entrepreneurial skills to launch your startup?

YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as finance 101, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating your dedication to learning about the essentials of launching a successful business.

About the Workshop

The way you brand and market your business is vital to your success. But before you think about how your messaging will be crafted, you must first understand your customer. The process of identifying your ideal customer, researching what motivates their buying behaviours and creating a comprehensive buyer persona to use in all your marketing efforts will be explored in this workshop.

This workshop aims to cover the following items:

  • What is a buyer persona and how do you create one?
  • How do you tailor your messaging for your buyer personas?
  • How do you leverage your personas into highly effective marketing strategies and tactics?

About the Presenter

Halcyon Tan

Principal and Creative Director, Imprint Marketing Group Inc.

Imprint Marketing Group Inc. is a full-service, transmedia marketing agency capable of offering branding, custom web solutions, strategy and media production.

An artist herself, Halcyon is driven by creativity and an entrepreneurial spirit. She’s never been afraid to do things a bit differently, and after completing her business degree she decided to forgo the traditional route of working her way up in an agency or marketing department. Instead, she challenged herself to strike out on her own. Halcyon wanted to use her business skills, but also had a need to

draw on her artistic talents. In 2011, she founded Imprint Marketing Group as a way to bridge that gap. She learned on the go, adapting as needed and growing her team, building a culture of quality and like-minded individuals who are motivated by the desire to help their clients stand out.

Mar
1
Tue
Founder Fundamentals-Digital Skills @ Webinar
Mar 1 @ 6:00 pm – 8:00 pm
Founder Fundamentals-Digital Skills @ Webinar
Founder Fundamentals is an 12-week virtual workshop series designed to help you kickstart your entrepreneurial career.

 

About Founder Fundamentals

Interested in building your entrepreneurial skills to launch your startup?

YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as finance 101, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustratiting your dedication to learning about the essentials of launching a successful business.

About the Workshop

In 2022, it’s almost impossible for a business to survive without a digital presence. For new  entrepreneurs, getting started is intimidating: from your lengthy to-do list and the fact that it’s too early to hire people to work on your brand’s needs.

In this workshop, we will go through a DIY checklist of tasks & mostly free and beginner-friendly tools to get your business set-up on the web. We’ll cover topics like:

  • How to stay organized
  • Build a website in 10 minutes or a whole marketplace with just a spreadsheet
  • Learn about your audience with easy & ethical analytics
  • How to write copy, create custom branding, illustrations, and graphics – that actually looks good!
  • Bonus: What if you have an app idea?

About the Presenter

Sisa Lleses (she/her) is the Founder of Design Off The Boat, an all-women product design crew for all women founders. She helps women entrepreneurs and non-technical founders break the skill, time, and cost barriers that early stage startups experience, through No-Code Tools & Design Sprints. She is also the UX Lead at Needslist, an AI-powered platform for humanitarian aid, and No-Code Faculty at Our Wave Hub.

 

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Mar
29
Tue
Founder Fundamentals-Hiring Best Practices @ Webinar
Mar 29 @ 6:00 pm – 8:00 pm
Founder Fundamentals is an 12-week virtual workshop series designed to help you kickstart your entrepreneurial career.

 

About Founder Fundamentals

Interested in building your entrepreneurial skills to launch your startup?

YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as finance 101, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating your dedication to learning about the essentials of launching a successful business.

About the Workshop

Growing your business is no easy feat!  Besides sales, marketing, and technology, you need to hire the right employees to make it all happen.

Your employees are your greatest asset.  Recruiting the right talent will help your business grow and prosper.  Poor hiring decisions, on the other hand, will cost your business money, time, productivity, and possibly customers.

This workshop will cover the following:

  1. Developing your Talent Strategy
  2. Understand & Sell your Employee Value Proposition
  3. Job Descriptions vs Job Postings/Ads
  4. The Winning Formula to writing a Job Posting
  5. How/Where to attract the right applicants
  6. How to effectively screen applications
  7. How to successfully interview
  8. How to evaluate candidates
  9. Reference Checks
  10. Onboarding

About the Presenter

Adriana Scali, Owner & Principal Consultant, LINK HR Inc.

Adriana Scali is the Owner and Principal Consultant of LINK HR Inc. – a boutique Human Resources Firm in Markham that supports small and medium-sized organizations to hire successfully, develop and retain talent, and manage performance to influence their bottom line.

Adriana holds the Certified Human Resources Leader designation (CHRL) with the Human Resources Professionals Association (HRPA).  After completing a Master of Arts degree from the University of Toronto, she continued her studies with a post-graduate Human Resources Management Diploma from Seneca College.  Both a strategic Human Resources expert and well-versed business partner, Adriana has consulted to various industries including technology, green-energy, social services, finance, retail, and engineering/construction.  She is known for pro-actively advising clients on unique talent solutions to support their business growth and become an employer of choice.  Adriana is also a certified Emotional Intelligence coach, coaching and training managers on how to best use their emotional intelligence skills to effectively lead their teams.

Besides her commitment to her clients, Adriana is a proud mom of two and enjoys being active outdoors.  She is looking forward to paddling again with her dragon boat team!  Of great importance to her is mentoring, volunteerism, and generally giving back to the community.  She has held several volunteer positions with her local school, the Human Resources Professionals Association, the City of Markham, and as a past Director on the Markham Board of Trade.

 

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").