Events

Jan
21
Thu
Founder Fundamentals -Lean Startup Methodology @ Webinar
Jan 21 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustratiting their dedication to learning about the essentials of launching a successful business.

About the Workshop

This workshop aims to familiarize you with the techniques and skills required to de-risk the startup phase of building your next great company. The startup phase is fraught with pitfalls, and mistakes can burn precious time and hard-earned money that startups seek to preserve. The fundamentals and techniques provided by the lean startup methodology allow an organization to learn, iterate and experiment with business models and product designs while reducing the capital requirements and minimizing the related risk.
 What is the Lean Startup Methodology?
 The Business Model Canvas
 Rapid Prototyping and Pivots
 Tools & Frameworks for Support

 

About the Presenter

Robert Lalonde 

Rob has a 30 year career in high tech in the GTA with numerous fast growth startups with successful exits like Hummingbird, Delano, Fusepoint and most recently Univa. He brings executive management and advisory experience to lead go-to-market, growth acceleration, and entry into new markets for startups and early-stage companies. He possesses a unique and multi-disciplined set of skills having held positions in Sales, Marketing, Business Development, as well as CEO and board positions. Rob has completed MBA studies at York University's Schulich School of Business and holds a degree in computer science from Laurentian University.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Jan
28
Thu
Founder Fundamentals - Top 5 Mistakes from a First Time Founder @ Webinar
Jan 28 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

This workshop aims to cover the following items:

  • Overall learnings as a First Time Founder
  • What are the pitfalls to avoid
  • Advice to be set up for success

About the Presenter

Rishabh Varshney

Rishabh was previously the CEO of Buy with Impact, a credit card which lets users offset their carbon footprint from spending automatically. Prior to BWI, Rishabh worked at Facebook on Messenger monetization to scale revenue, and was the Chief Product Officer at Bunz.com, a bartering community which scaled to 500,000+ members in 250+ cities globally. Rishabh has been building and scaling teams across financial services, marketplaces and community-driven applications since 2010

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Feb
4
Thu
Founder Fundamentals - Building a Social Enterprise @ Webinar
Feb 4 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

Traditionally we think of businesses, charities and entrepreneurship as completely different worlds. Businesses sell products or services to make a profit, charities purposely work to address social issues and entrepreneurs strive to innovate. However, increasingly, socially-minded entrepreneurs and innovative nonprofits are tearing down the wall between these worlds. They are merging profit, purpose and innovation to create a powerful new hybrid: the social enterprise. Profitable businesses that innovatively and sustainably tackle problems locally, nationally or internationally. In this workshop, you will get an introduction to social entrepreneurship, and in particular, you will learn:
-How, Vesta, a Canadian social enterprise, came to be;
-What is a Social Enterprise and what makes it unique, and;
-The Rewards and Challenges of building a social enterprise.

About the Presenter

 

Lucrezia Spagnolo is the Founder and CEO of VESTA Social Innovation Technologies; a social enterprise at the intersection of gender-based violence, technology, and access to justice. To support survivors of sexual assault, VESTA Community, an online anonymous reporting tool, was created. In partnership with sexual assault centres and police, survivors can access local services and can provide police with the circumstances of their assault with the option of remaining anonymous.

Prior to starting VESTA, Lucrezia was an Executive in the international payments industry. She held a variety of roles in small, medium and Fortune 500 companies, in Canada and abroad. Lucrezia’s extensive experience and empathetic leadership made her a s

ought after leader, often promoted to lead international expansion and business transformation. Her social entrepreneurship journey began in 2013, when as an Executive-In-Residence of the Ashoka Foundation, she worked with a social enterprise in Mexico to transform their business processes to expand to other countries and scale their impact.

Lucrezia is a graduate of McGill University and is a sought after speaker on Social Justice & Entrepreneurship, Tech4Good and Women and Gender Equality.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Feb
11
Thu
Founder Fundamentals - Mental Health for Founders @ Webinar
Feb 11 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

Mental health is often a topic that isn't readily discussed when it comes to entrepreneurship, but it is vital to the success of any startup. The reality is that entrepreneurs are 50 percent more likely to report having a mental health condition, with some specific conditions being more prevalent amongst founders. It is therefore necessary that mental health is openly talked about and strategies are developed to increase resilience and destigmatize these common struggles. During this workshop, you will learn:
- What mental health looks like for an entrepreneur
- The mental health landscape since COVID-19
- Tactical strategies for navigating stress and triggers
- How to share safely and vulnerably
- Where to find support resources or organizations

About the Presenter

Cherry Rose Tan

With 12 years of expertise in psychology, Cherry Rose has guided thousands through the trenches of mental health. A fifth-generation entrepreneur, her superpower is helping leaders talk about the really hard things, so they can lead powerfully at home and at work. A mentor for the Inc. Founders Project, she coaches CEOs on emotional resilience and psychological safety.

As the CEO of #REALTALK, the mental health movement for the tech industry, she is shedding a light on tech’s darkest secrets. With 70+ champions across North America, tech CEOs share their mental health stories on her Top 14 Business podcast. A mental health authority, she has been featured in Forbes, Inc., and more. She teaches at the Schulich School of Business.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Feb
25
Thu
Founder Fundamentals - Growth Marketing @ Webinar
Feb 25 @ 6:00 pm – 8:00 pm
Founder Fundamentals - Growth Marketing @ Webinar

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

This workshop aims to cover the following items:

  • What is Growth Marketing?
  • Tools & Frameworks to Implement

About the Presenter

Coming soon.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Mar
4
Thu
Founder Fundamentals - Legal Basics for Entrepreneurs @ Webinar
Mar 4 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

We know entrepreneurs think and dream big; and that is what makes them so unique. But, as you are dreaming up the next best idea, product or service, it is important to take a step back and to ensure that you build and secure the legal foundation of your business. Your lawyer will help you do this, but it is important to know the right questions to ask and to understand some key legal principles to spot potential issues and to resolve them early.

The goal of this workshop is twofold: (1) to ask and to answer some of the key questions every entrepreneur should ask his or her lawyer at the early stage of starting a business, and (2) to explain in plain English and to help you understand the key legal principles with which you should be familiar.

This workshop aims to cover the following questions and principles:
-How should I structure my business? What are the pros and cons of each structure?
-Are the people that work for me employees or contractors? Why does it matter?
-What is a shareholders agreement? How will it benefit me now and/or in the future?
-How do I protect my next best idea, product or service? How would intellectual property laws protect me?
-In this digital world, how do I stay onside various Canadian laws, like Canada’s Anti-Spam Legislation (aka CASL) and the Personal Information Protection and Electronic Documents Act (aka PIPEDA)?

About the Presenter

Alessandro Perri, Associate, Houser Henry & Syron LLP

Alessandro is a business lawyer at Houser Henry & Syron LLP focusing on the needs of growth and mid-market businesses and their owners. He supports clients on corporate-commercial, employment and commercial real estate matters. By establishing deep rooted relationships with his clients, Alessandro’s goal is to become each of his clients’ personal legal advisor—one they can trust to always be by their side when needed most.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Mar
11
Thu
Founder Fundamentals - Finance 101 @ Webinar
Mar 11 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

Are you looking to launch a startup or propel your startup into scaleup? In this webinar, we can give you the key systems and processes you can implement in your business right away to ensure you are building a strong financial foundation. Whether you are looking to grow exponentially or in the market for raising money, this webinar is a great starting point.

Alex will show you what tools and apps you can implement to make sure you are tracking your business revenue and expenses, and building your financial reports for key stakeholders. She will also show you the basic terminology and meaning of financial statements and what you need to watch out for as a founder or CEO. Lastly, Alex will go through the foundation of Canadian tax, including sales tax, personal tax, and corporate tax.

This workshop aims to cover the following items:

  • How do you prepare for taxes?
  • What are some tools and software you can use?
  • Basic balance sheet and terminology intro

About the Presenter

Alexandra Dawes, Founder, Virtual CFO Solutions

Alex started her accounting career working in public practice in Victoria, BC focusing on Canadian and cross border tax. She eventually moved into a senior role with a virtual accounting firm where she found her passion in helping startups while completing her CPA. Since then, Alex founded the company, Virtual CFO Solutions, and has been helping growing businesses across Canada with all things finance. Her expertise lies in helping newer businesses in the online space, including software, digital services, and e-commerce.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Mar
18
Thu
Founder Fundamentals - Social Media Strategies @ Webinar
Mar 18 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

Social media has become vital for any business. With attention spans shorter than ever, it has become increasingly important to capture your audience's attention in a mere matter of seconds. In most cases founders are not social media and marketing experts but with some training, you can learn how to build an effective social media strategy to help maximize your success. This workshop will explore:

  • What to do before you start on social media. (Unf*cking your website).
  • Step by step how to build a social media strategy, (including what to actually post).
  • How to use social media for more than you think you can use it for.
  • How to assess different channels and the return they can provide for your business and why or why not they are good for you.
  • How to actually write for and create content by channel.
  • How to measure success.

About the Presenter

Brent Stirling, Performance Marketing Manager- Social, Shopify

Brent is the social media performance marketing manager at Shopify. His experience ranges all forms of paid and organic social, as well as multi-channel strategy building for a number of verticals and industries that include SAAS, tech startups, direct to consumer brands, hospitality and politics.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Mar
25
Thu
Founder Fundamentals - Product Design @ Webinar
Mar 25 @ 6:00 pm – 8:00 pm
Founder Fundamentals - Product Design @ Webinar

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

This workshop aims to cover the following items:

  • What is UI and what is UX? What is the difference?
  • Why is product design important?
  • What are some frameworks and tools to help with product design?

About the Presenter

Adam Wilson

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

Apr
1
Thu
Founder Fundamentals - Insurance for Startups @ Webinar
Apr 1 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.

About the Workshop

Start-ups face a unique insurance challenge. Do you prioritize your spending on revenue-generating activities? Or do you protect what you have built so far, by purchasing insurance? This conflict of priorities often results in companies going on without insurance for far too long, exposing years of hard work to legal liability and a wide variety of exposures to loss.

The Insurance for Start-Ups seminar aims to demystify the insurance purchase decision, highlight the critical types of coverage, and help you determine what (if any) insurances your business needs. Utilizing a case-based approach, attendees will enjoy practical takeaways that apply directly to their own business insurance concerns.

About the Presenter

Sam Jazayeri, Insurance Professional, PrimeService Insurance

Sam is a Toronto based Insurance Broker & a Team Leader at PrimeService Insurance. Sam, a York University Alum, takes pride in providing insurance solutions for his clients’ businesses, and more importantly in helping to inform & enable business owners to make the right insurance decisions. Sam’s enthusiasm for his work shines clearly through the Joker Broker Podcast he co-hosts, where he brings an insurance related topic to the table every week, keeping it engaging & compelling.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").