Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.
About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.
Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.
Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.
About the Workshop
We know entrepreneurs think and dream big; and that is what makes them so unique. But, as you are dreaming up the next best idea, product or service, it is important to take a step back and to ensure that you build and secure the legal foundation of your business. Your lawyer will help you do this, but it is important to know the right questions to ask and to understand some key legal principles to spot potential issues and to resolve them early.
The goal of this workshop is twofold: (1) to ask and to answer some of the key questions every entrepreneur should ask his or her lawyer at the early stage of starting a business, and (2) to explain in plain English and to help you understand the key legal principles with which you should be familiar.
This workshop aims to cover the following questions and principles:
-How should I structure my business? What are the pros and cons of each structure?
-Are the people that work for me employees or contractors? Why does it matter?
-What is a shareholders agreement? How will it benefit me now and/or in the future?
-How do I protect my next best idea, product or service? How would intellectual property laws protect me?
-In this digital world, how do I stay onside various Canadian laws, like Canada’s Anti-Spam Legislation (aka CASL) and the Personal Information Protection and Electronic Documents Act (aka PIPEDA)?
About the Presenter
Alessandro Perri, Associate, Houser Henry & Syron LLP
Alessandro is a business lawyer at Houser Henry & Syron LLP focusing on the needs of growth and mid-market businesses and their owners. He supports clients on corporate-commercial, employment and commercial real estate matters. By establishing deep rooted relationships with his clients, Alessandro’s goal is to become each of his clients’ personal legal advisor—one they can trust to always be by their side when needed most.
*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").
International Women's Day Special Edition
In this 3 part series, our speakers will dive deep into their experiences as an entrepreneur, exploring their success, failure and lessons.
About this Series:
YSpace has partnered with York University's Alumni Engagement to bring you an at home edition of this series which features top York University alumni entrepreneurs. Each part of the series will aim to capture the real stories, challenges, successes and failures that they have encountered in their journeys.
These talks are meant to INSPIRE, MOTIVATE, and EDUCATE the audience on the realities of launching a startup in today’s world.
About this Talk:
Richa started Good Food For Good as an answer to her calling. Who knew an event 15 years ago would have left her wanting to do something that matters for over a decade?
Richa will share with you how she discovered her calling and how her successful venture allows her to live her purpose everyday. Get an insider's look at this York University alumna's story plus the exclusive chance to ask Richa your question!
Speaker:
Richa Gupta, President & Founder, Good Food for Good
The pursuit of a dream to help consumers lead healthier lives, the company started with two questions: how to make healthy food taste great and how can it change the world? Good Food For Good was founded in 2013 by entrepreneur and mother Richa with a simple idea: making it easy for everyone to eat well and do good. With an MBA & over fifteen years of experience in retail, fashion and food marketing, after becoming a new mom working as a marketing executive, she constantly found it challenging to feed her family good food on busy nights. She grew frustrated with all the compromises she was expected to make for convenience. Driven to make a difference through food, she started Good Food For Good using only ingredients you would add if you were cooking yourself.
“I grew up in a family where my mum cooked fresh food, three times a day. So even just grabbing a pizza for dinner, as a working mom, I had so much guilt over not being able to cook healthy food for my kids. Anything that my mother did for me was the best that I wanted to do for my own child.”
Today, she is actively working on building better, healthier experiences for people with a goal to feed 1 Million.
Entrepreneurs Panel:
Apply now to engage with our speaker live during the event and get your question answered! Panelists must be willing to have their camera turned on while asking their question and email us at yspace@yorku.ca by February 28th at 5pm.
Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.
About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.
Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.
Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.
About the Workshop
Are you looking to launch a startup or propel your startup into scaleup? In this webinar, we can give you the key systems and processes you can implement in your business right away to ensure you are building a strong financial foundation. Whether you are looking to grow exponentially or in the market for raising money, this webinar is a great starting point.
Alex will show you what tools and apps you can implement to make sure you are tracking your business revenue and expenses, and building your financial reports for key stakeholders. She will also show you the basic terminology and meaning of financial statements and what you need to watch out for as a founder or CEO. Lastly, Alex will go through the foundation of Canadian tax, including sales tax, personal tax, and corporate tax.
This workshop aims to cover the following items:
- How do you prepare for taxes?
- What are some tools and software you can use?
- Basic balance sheet and terminology intro
About the Presenter
Alexandra Dawes, Founder, Virtual CFO Solutions
Alex started her accounting career working in public practice in Victoria, BC focusing on Canadian and cross border tax. She eventually moved into a senior role with a virtual accounting firm where she found her passion in helping startups while completing her CPA. Since then, Alex founded the company, Virtual CFO Solutions, and has been helping growing businesses across Canada with all things finance. Her expertise lies in helping newer businesses in the online space, including software, digital services, and e-commerce.
*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").
Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.
About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.
Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.
Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.
About the Workshop
Social media has become vital for any business. With attention spans shorter than ever, it has become increasingly important to capture your audience's attention in a mere matter of seconds. In most cases founders are not social media and marketing experts but with some training, you can learn how to build an effective social media strategy to help maximize your success. This workshop will explore:
- What to do before you start on social media. (Unf*cking your website).
- Step by step how to build a social media strategy, (including what to actually post).
- How to use social media for more than you think you can use it for.
- How to assess different channels and the return they can provide for your business and why or why not they are good for you.
- How to actually write for and create content by channel.
- How to measure success.
About the Presenter
Brent Stirling, Performance Marketing Manager- Social, Shopify
Brent is the social media performance marketing manager at Shopify. His experience ranges all forms of paid and organic social, as well as multi-channel strategy building for a number of verticals and industries that include SAAS, tech startups, direct to consumer brands, hospitality and politics.
*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").
Full Details Coming Soon!
In this 3 part series, our speakers will dive deep into their experiences as an entrepreneur, exploring their success, failure and lessons.
About this Series:
YSpace has partnered with York University's Alumni Engagement to bring you an at home edition of this series which features top York University alumni entrepreneurs. Each part of the series will aim to capture the real stories, challenges, successes and failures that they have encountered in their journeys.
These talks are meant to INSPIRE, MOTIVATE, and EDUCATE the audience on the realities of launching a startup in today’s world.
About this Talk:
Thought Café is a motion graphic studio that promotes social justice, self-education and critical awareness. Learn how founder Jonathon Corbiere started his business during a recession, navigated through ups and downs and made a name for himself in the digital industry.
Speaker:
Jonathon Corbiere, CEO & Founder, Thought Café
Experienced entrepreneur with a demonstrated history of working in factual content within the film, television and social video industry. Skilled in Executive Leadership, Creative Direction, and Film Production. Jonathon's docuseries and film productions have been viewed over 1 billion times worldwide.
Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.
About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.
Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.
Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.
About the Workshop
This workshop will guide founders through the wide world of design, demystifying the role and practices that go into building an amazing consumer or B2B product.
From explaining the difference between Ui and UX, all the way to the frameworks, tools, and methods top design teams at Apple and Google prescribe to, we will cover it all in a way that is approachable and informative for the non-designer founder.
Topics will include:
- The different design skillsets (Ux, Ui, IxD, etc) and how they relate to your startup.
- A practical day-to-day product design roadmap from idea to IPO.
- Design tips, methodologies, and solutions you can put in place TODAY without a design professional in your organization.
- Designing for conversion, experience, community, and more.
- A Q&A session at the end.
About the Presenter
Adam Wilson
Adam Wilson is a product designer who has been creating category leading digital products since the release of the iPhone. Though he considers himself a futurist in the product space, his work is always rooted in bringing utility and mass-adoption to digital products.
His design studio Polyform has shipped more than 100 consumer products for startups and large corporations alike, including clients like: Nike, Disney, Amazon, Shell, Fitplan, GrubHub, Hotel Tonight, Hootsuite and more. Polyform specializes in experiences for iOS and Android but have been focused on Augmented Reality in 2020 and 2021.
*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").
Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.
About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.
Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.
Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustrating their dedication to learning about the essentials of launching a successful business.
About the Workshop
Start-ups face a unique insurance challenge. Do you prioritize your spending on revenue-generating activities? Or do you protect what you have built so far, by purchasing insurance? This conflict of priorities often results in companies going on without insurance for far too long, exposing years of hard work to legal liability and a wide variety of exposures to loss.
The Insurance for Start-Ups seminar aims to demystify the insurance purchase decision, highlight the critical types of coverage, and help you determine what (if any) insurances your business needs. Utilizing a case-based approach, attendees will enjoy practical takeaways that apply directly to their own business insurance concerns.
About the Presenter
Sam Jazayeri, Insurance Professional, PrimeService Insurance
Sam is a Toronto based Insurance Broker & a Team Leader at PrimeService Insurance. Sam, a York University Alum, takes pride in providing insurance solutions for his clients’ businesses, and more importantly in helping to inform & enable business owners to make the right insurance decisions. Sam’s enthusiasm for his work shines clearly through the Joker Broker Podcast he co-hosts, where he brings an insurance related topic to the table every week, keeping it engaging & compelling.
*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").
