About the Workshop
Want to improve your digital effectiveness but not sure what to do? Join Arooba for AskMeAnything (AMA) session and ask her anything. In the 90 minute session, Arooba will highlight the following:
- Multichannel & Search Overview
- Multichannel Content Strategy
- Paid Search, Metrics, KPIs for eCommerce
- Facebook & Social Advertising
About the Presenter:
Arooba's curiosity for Ecommerce started off in the late nights of middle school, where she found an immense interest in coding websites for social media platforms. As her curiosity grew over the years, she launched her first Ecommerce store selling beauty products shortly after completing University. She then committed to launching her own web development and digital marketing agency, which leveraged e-commerce and digital marketing strategies for local and international businesses.
With over 10 years of eCommerce and Digital experience, she now serves as the Manager of eCommerce for Crate & Barrel and CB2 for Canada & International. Her role functions across Digital Marketing, Technology, Business Development, and Product Management. She also teaches Digital Marketing part-time at General Assembly in downtown Toronto.
About the Workshop
As Ontario continues to re-open the economy, we aim to discuss with business owners and community leaders about things to consider when preparing to re-open your business, and how to re-open responsibly.
The focus of the webinar is to have a practical discussion on how to set up and actively put steps in place for re-onboarding and bringing your staff back, while managing anxieties around going back to work
You can also get your questions answered through interactive Q&A sessions
About the COVID Innovator's Series
Innovation York collaborating with the City of Markham and MSBC to launch the COVID Innovators Series. The COVID-19 Global Pandemic has forced our innovators and entrepreneurs to redefine the norm and adapt to a completely new and unprecedented environment. As the schools, businesses, and industries evolve over night to cope with the physical distancing measures, we want to place a focus on the individuals in our entrepreneurial community who are braving this storm.
Set to launch mid-June during Markham’s Innovation Month, the webinar series will explore the human and innovation element of the new normal. The 12 sessions delivered from June to September aim to drive positive conversations and share helpful insights to support our communities with adjusting to the new realities of physical distancing and virtual connectivity.
Learn more about the upcoming events here: https://yspace.yorku.ca/events/
About the Workshop
An introduction and overview of operations at startups, starting from how various startup strategies need to inform metrics and therefore what is measured, reported, and done tactically
The speaker will introduce the concept of analyzing a startup as a "production line", how we can break it down into blocks, analyze each block, and de-bottleneck / optimize processes
This leads into CAC:LTV as a holistic measure of the startup
About the Presenter:
Phillip is a serial entrepreneur living and working in Toronto. Originally from Lancaster, UK, he holds an MBA from Harvard Business School and a Master’s in Engineering from the University of Cambridge, where his graduation thesis focused on the application of machine learning algorithms to financial portfolio optimization.
Phillip specializes in Operations, Data, and Metrics at growth startups. The first company he founded, an oil and gas data analytics company, was funded by Y-Combinator (W15). He has taken startups such as ChefHero from pre-seed to Series B, raised $12 million from international VCs, and launched B2B marketplaces in Kitchener-Waterloo, Toronto, and Chicago. Phillip currently runs inate.ai, a company that uses Artificial Intelligence to automate VC due diligence. He is also an entrepreneur-in-residence at WE ScaleUp.
About the Workshop
Times of disruption pose an opportunity for new beginnings. We will be exploring how startups can help shape a new future of prosperity.
About the COVID Innovator's Series
Innovation York collaborating with the City of Markham and MSBC to launch the COVID Innovators Series. The COVID-19 Global Pandemic has forced our innovators and entrepreneurs to redefine the norm and adapt to a completely new and unprecedented environment. As the schools, businesses, and industries evolve over night to cope with the physical distancing measures, we want to place a focus on the individuals in our entrepreneurial community who are braving this storm.
Set to launch mid-June during Markham’s Innovation Month, the webinar series will explore the human and innovation element of the new normal. The 12 sessions delivered from June to September aim to drive positive conversations and share helpful insights to support our communities with adjusting to the new realities of physical distancing and virtual connectivity.
Learn more about the upcoming events here: https://yspace.yorku.ca/events/
About the Workshop
A deep-dive into CAC:LTV. This is normally a follow-on from either discussion above, typically with a short reminder of startup operations and the importance of these metrics.
In this webinar, we will discuss:
- Why CAC:LTV is important
- Run through some examples plus a few interesting cases to illustrate nuances
- Then we jump into how to calculate CAC via 2 methods (top-down versus bottoms-up / unit sales basis)
- And how to calculate LTV via 3 methods (formula, cumulative revenue retention and NPV methods)
About the Presenter:
Phillip is a serial entrepreneur living and working in Toronto. Originally from Lancaster, UK, he holds an MBA from Harvard Business School and a Master’s in Engineering from the University of Cambridge, where his graduation thesis focused on the application of machine learning algorithms to financial portfolio optimization.
Phillip specializes in Operations, Data, and Metrics at growth startups. The first company he founded, an oil and gas data analytics company, was funded by Y-Combinator (W15). He has taken startups such as ChefHero from pre-seed to Series B, raised $12 million from international VCs, and launched B2B marketplaces in Kitchener-Waterloo, Toronto, and Chicago. Phillip currently runs inate.ai, a company that uses Artificial Intelligence to automate VC due diligence. He is also an entrepreneur-in-residence at WE ScaleUp.
About the Workshop
What are the stress effects on dealing with COVID on your family? We will be exploring triggers, coping mechanisms, and activities to enhance your "shelter at home" experience caused by physical distancing.
About the COVID Innovator's Series
Innovation York collaborating with the City of Markham and MSBC to launch the COVID Innovators Series. The COVID-19 Global Pandemic has forced our innovators and entrepreneurs to redefine the norm and adapt to a completely new and unprecedented environment. As the schools, businesses, and industries evolve over night to cope with the physical distancing measures, we want to place a focus on the individuals in our entrepreneurial community who are braving this storm.
Set to launch mid-June during Markham’s Innovation Month, the webinar series will explore the human and innovation element of the new normal. The 12 sessions delivered from June to September aim to drive positive conversations and share helpful insights to support our communities with adjusting to the new realities of physical distancing and virtual connectivity.
Learn more about the upcoming events here: https://yspace.yorku.ca/events/
About the Workshop
In this new virtual world, digital skills and tech competencies are the foundation for success. This webinar will explore how to “level-up” individuals and businesses through tech enablement.
About the COVID Innovator's Series
Innovation York collaborating with the City of Markham and MSBC to launch the COVID Innovators Series. The COVID-19 Global Pandemic has forced our innovators and entrepreneurs to redefine the norm and adapt to a completely new and unprecedented environment. As the schools, businesses, and industries evolve over night to cope with the physical distancing measures, we want to place a focus on the individuals in our entrepreneurial community who are braving this storm.
Set to launch mid-June during Markham’s Innovation Month, the webinar series will explore the human and innovation element of the new normal. The 12 sessions delivered from June to September aim to drive positive conversations and share helpful insights to support our communities with adjusting to the new realities of physical distancing and virtual connectivity.
Learn more about the upcoming events here: https://yspace.yorku.ca/events/
About the Workshop
Leveraging digital spaces to form impact driven communities.
About the COVID Innovator's Series
Innovation York collaborating with the City of Markham and MSBC to launch the COVID Innovators Series. The COVID-19 Global Pandemic has forced our innovators and entrepreneurs to redefine the norm and adapt to a completely new and unprecedented environment. As the schools, businesses, and industries evolve over night to cope with the physical distancing measures, we want to place a focus on the individuals in our entrepreneurial community who are braving this storm.
Set to launch mid-June during Markham’s Innovation Month, the webinar series will explore the human and innovation element of the new normal. The 12 sessions delivered from June to September aim to drive positive conversations and share helpful insights to support our communities with adjusting to the new realities of physical distancing and virtual connectivity.
Learn more about the upcoming events here: https://yspace.yorku.ca/events/
About the Workshop
Incorporating effective educational frameworks and experiential learning principles in the “digital by default” age.
About the COVID Innovator's Series
Innovation York collaborating with the City of Markham and MSBC to launch the COVID Innovators Series. The COVID-19 Global Pandemic has forced our innovators and entrepreneurs to redefine the norm and adapt to a completely new and unprecedented environment. As the schools, businesses, and industries evolve over night to cope with the physical distancing measures, we want to place a focus on the individuals in our entrepreneurial community who are braving this storm.
Set to launch mid-June during Markham’s Innovation Month, the webinar series will explore the human and innovation element of the new normal. The 12 sessions delivered from June to September aim to drive positive conversations and share helpful insights to support our communities with adjusting to the new realities of physical distancing and virtual connectivity.
Learn more about the upcoming events here: https://yspace.yorku.ca/events/
About the Workshop
Technology has made it easier than ever to start your own business. In this webinar we will explore what the next generation of great entrepreneurs may look like.
About the COVID Innovator's Series
Innovation York collaborating with the City of Markham and MSBC to launch the COVID Innovators Series. The COVID-19 Global Pandemic has forced our innovators and entrepreneurs to redefine the norm and adapt to a completely new and unprecedented environment. As the schools, businesses, and industries evolve over night to cope with the physical distancing measures, we want to place a focus on the individuals in our entrepreneurial community who are braving this storm.
Set to launch mid-June during Markham’s Innovation Month, the webinar series will explore the human and innovation element of the new normal. The 12 sessions delivered from June to September aim to drive positive conversations and share helpful insights to support our communities with adjusting to the new realities of physical distancing and virtual connectivity.
Learn more about the upcoming events here: https://yspace.yorku.ca/events/