Founder Fundamentals -Lean Startup Methodology

January 21, 2021 @ 6:00 pm – 8:00 pm

Founder Fundamentals is an 11-week virtual workshop series designed to help you kickstart your entrepreneurial career.

About Founder Fundamentals
Interested in building your entrepreneurial skills to launch your startup? YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustratiting their dedication to learning about the essentials of launching a successful business.

About the Workshop

This workshop aims to familiarize you with the techniques and skills required to de-risk the startup phase of building your next great company. The startup phase is fraught with pitfalls, and mistakes can burn precious time and hard-earned money that startups seek to preserve. The fundamentals and techniques provided by the lean startup methodology allow an organization to learn, iterate and experiment with business models and product designs while reducing the capital requirements and minimizing the related risk.
 What is the Lean Startup Methodology?
 The Business Model Canvas
 Rapid Prototyping and Pivots
 Tools & Frameworks for Support


About the Presenter

Robert Lalonde 

Rob has a 30 year career in high tech in the GTA with numerous fast growth startups with successful exits like Hummingbird, Delano, Fusepoint and most recently Univa. He brings executive management and advisory experience to lead go-to-market, growth acceleration, and entry into new markets for startups and early-stage companies. He possesses a unique and multi-disciplined set of skills having held positions in Sales, Marketing, Business Development, as well as CEO and board positions. Rob has completed MBA studies at York University's Schulich School of Business and holds a degree in computer science from Laurentian University.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").