Business Foundations-Marketing and Social Media 101

July 19, 2022 @ 6:00 pm – 8:00 pm

Business Foundations is a free nine-week virtual workshop series designed to help you kick-start your entrepreneurial career.

About this event
About Business Foundations

Interested in building your entrepreneurial skills to launch a new business or want to build on the foundation of your business?

The Town of Georgina and the Town of East Gwillimbury are continuing a partnership with York University’s YSpace to deliver a two-year Business Incubator/Accelerator pilot project to support entrepreneurs and economic growth during the recovery phase of the COVID-19 pandemic and beyond.

Whether you want to learn how to start a business or have a business of your own this program aims to equip you with the essential skills and knowledge needed to succeed.

This free-of-charge educational workshop series covers Building a Business PlanSetting Up Business Operations, Marketing, and Social Media. Additionally, individuals who attend at least seven out of the nine workshops (minimum of one hour on each call), will receive an Innovation York Certificate of Completion, illustrating your dedication to learning about the essentials of launching a successful business.

About The Workshop
Marketing and Social Media 101

Social media and marketing are two powerful important tools for the growth of your business. This Social Media Marketing workshop will provide an overview of social media best practices and trends for 2022.

In this educational workshop, we’ll look at the basics of today’s most popular social media channels including Tiktok, YouTube, Facebook, Twitter, Instagram, Pinterest, and LinkedIn. We will discuss the importance of making a social media plan and tools that can help you save time and energy.

Information in this workshop:

  • Best practices/strategies for various platforms
  • Tools available to create engagement
  • 2022 social media trends
  • How to drive sales through social media marketing


*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").