Business Bounce Back

In partnership with the Town of Georgina, and the Town of East Gwillimbury, we have launched the Business Bounce Back program. This new three-month program is designed to support businesses and individuals within the hospitality and tourism sector who require the entrepreneurial and digital skills needed to pivot their existing business or create a new venture. The program will provide founders with the tools, skills, and connections they need to scale and thrive in the industry.

Business Bounce Back Program

The Business Bounce Back program will be broken down into three (3) cohorts and each cohort will span a three (3) month period. The participants are expected to dedicate the necessary time and effort and use the education and skills provided to create new revenue opportunities for their existing or new business. Below are the program timelines and program components:

October 25

Cohort #3 Applications Open

November 30

Cohort # 3 Applications Close

December 6

Cohort #3 Participants are Selected

December 13

Cohort #3 Programming Kicks-Off

March 11

Cohort #3 Programming is Completed

March 31

Cohort #3 Offboarding Completed

 

Program Components

A two-part, six-hour workshop delivered over two days that enable participants looking to pivot their current business or start a new business to a) identify business ideas, b) validate these ideas and c) build the skills needed to implement new and sustainable revenue streams.

  • Workshop 1 – participants will gain the tools and knowledge needed to do market research, create customer personas, and build value propositions.
  • Workshop 2 – participants will gain the tools and knowledge needed to create a business model canvas, develop a minimum viable product, and set Objectives and Key Results (OKR).
In partnership with General Assembly, participants will have access to award-winning courses and bootcamps that will build their digital skills and test their ideas, such as social media marketing and e-commerce development. The newly learned digital skills will also help build a workforce equipped with skills to manage the fast-changing landscape of technology.

Recognizing that each participant will have their own unique ideas and business challenges, the program will provide individualized mentorship with a structured OKR approach. The matched mentor will meet with the participant once a week to review business strategies, discuss key milestones, and how to successfully achieve Objective and Key Results. In addition, participants will also have access to a roster of subject matter experts who can support various business needs such as legal advice and accounting best practices.

Business Bounce Back Program Criteria

1
Participants are expected to contribute a minimum of 10 hours per month directly to program related events, such as attending workshops, meeting regularly with their mentor, and meeting with the program administration team

Commitment to the completion of one General Assembly bootcamp program.

2
Participants are expected to contribute a minimum of 20 – 30 hours a week working on enhancing their existing business or developing their new business idea.

Full time commitment to the program by the Business Founder or Owner.

3
Participants must be in one of the following categories to qualify:
  • Existing tourism and hospitality business owners, operating in the Town of Georgina or East Gwillimbury, that have been impacted by the pandemic who want to create new and innovative revenue streams to pivot their business.
  • Entrepreneurs looking to create a tourism or hospitality business in the Town of Georgina or East Gwillimbury.
  • Residents laid off from the tourism and hospitality sector who are looking for new opportunities to start a business in the Town of Georgina or East Gwillimbury.

Application Form

Please use the link below to access our application form. If you have additional questions, please email us at yspace@yorku.ca with your questions.

Business Bounce Back FAQ

When is the application due?

Applications close on November 30. If you have any questions, please email us at yspace@yorku.ca.

Who are the ideal candidates for the program?

We are looking for individuals and businesses who are committed, driven, coachable and have a growth mindset. The program is designed to support four groups:

  1. Existing tourism and hospitality business owners, operating in the Town of Georgina or East Gwillimbury, that have been impacted by the pandemic who want to create new and innovative revenue streams to pivot their business.
  2. Entrepreneurs looking to create a tourism or hospitality business in the Town of Georgina or East Gwillimbury.
  3. Residents laid off from the tourism and hospitality sector who are looking for new opportunities to start a business in the Town of Georgina or East Gwillimbury.

Will there be another cohort for this program?

Yes! There will be a total of 3 cohorts and each cohort will have its own application and selection period.

  • Cohort #1: July 12, 2021 to September 24, 2021
  • Cohort #2: August 23, 2021 to November 12, 2021
  • Cohort #3: December 13, 2021 to March 31, 2022

How much does the program cost? Do I have to give up equity?

NOTHING! It is a free program for selected participants and we do not take any equity in the company!

Is it only for York University students or alum?

The program is open to students and community members who meet one of the required criteria below:

  • Existing tourism and hospitality business owners, operating in the Town of Georgina or East Gwillimbury, that have been impacted by the pandemic who want to create new and innovative revenue streams to pivot their business.
  • Entrepreneurs looking to create a tourism or hospitality business in the Town of Georgina or East Gwillimbury.
  • Residents laid off from the tourism and hospitality sector who are looking for new opportunities to start a business in the Town of Georgina or East Gwillimbury.

How old do I have to be to participate?

Participants must be 18 years or older to participate.

How much time will I have to commit?

Participants are expected to contribute a minimum of 20 – 30 hours a week working on enhancing their existing business or developing their new business idea during the three months within the program.

However, they are also expected to contribute a minimum of 10 hours per month directly to program-related events, such as attending workshops, meeting regularly with their mentor, and meeting with the program administration team.

Does the program focus on a specific industry/sector?

Priority will be given to businesses within the Hospitality & Tourism industry who have seen at least a 30% decrease in revenue since March 2020.

How many ventures will be chosen?

A maximum of 30 applications will be chosen for the program during each cohort.

How much value will I get out of the program?

It is hard to measure the impact or value of the program as it will be different for everyone involved. However, each venture will receive over $3,000 worth of paid value via the digital skills bootcamp, workshops, and dedicated mentorship.